Contrary to what the children of baby boomers might believe, vinyl records are far from extinct. In fact, they’re popular enough in Japan that Sony is preparing to restart mass production after nearly 30 years.
A Sony factory near Tokyo will begin churning out vinyl in March 2018, the Nikkei Asian Review reported on Wednesday. The company has already installed record-cutting equipment at a recording studio in Tokyo, which will cut the master copies before they’re sent to the factory for mass production.
The initial albums will contain mostly older Japanese music, but could expand to include today’s hit songs, which Japanese youth are increasingly searching for on vinyl, according to Sony.
“A lot of young people buy songs that they hear and love on streaming services,” Sony Music CEO Michinori Mizuno told Nikkei.
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